June 1, 2010

festival collection

Proving that the best style inspiration comes from the streets (or in this case the field) H&M recently launched the Festival Collection - a co-ed collection inspired by the creative outfits frolicking around super hot summer music festivals like Glastonbury and Coachella. Think flowing bohemian blouses, tribal gladiator sandals, chunky beaded bracelets and plenty of light washed denim. Affordable essentials for any outdoor music lover. The Swedish uber brand is even going so far as to offer leopard print pop-up tents and paisley sleeping bags to accompany the on-trend festival apparel.

This summer collection marks H&M's third Fashion Against Aids campaign with 25% of the sales donated to HIV/AIDS awareness projects. Which means you don't have to feel too guilty about blowing a portion of your paycheck on these trendy but not-so-timeless pieces. Happy shopping!

1 comment:

  1. i just saw a piece on this on MTV....if I could shop...I'd be there buying some of these items!