Today
I'm blogging on behalf of some very disgruntled coffee (and tea) lovers close to my heart. I think anyone who knows me knows
I'm a little bit of a coffee snob, okay maybe a BIG coffee snob. Needless to say my experience with Canada's ubiquitous blue-collar
coffee and donut chain has been limited to an occasional
French 'this is the only possible option' Vanilla in cottage country. Even though I don't frequent the country's beloved
Timmies its been hard to ignore the buzz (get it? coffee..buzz) this week over the increased prices on everything from tea to
timbits. And even though 5 cents here and 10 cents there might not seem like a big deal, for those who love their
caffeine routine the extra pennies are sure to add up. And in a year when Starbucks, every
yuppie's favourite overpriced coffee mecca, has actually been
lowering prices its hard to believe that their not so snobby competitor needs to fall back on the 'harsh economic times' excuse for their price jacking.
While some may try and start their own personal boycott over a 7 cent difference,
I'm sure many customers will simply grumble and get over it, with the excuse that 'they'd rather support a homegrown company.' Now, people claiming that they are being 'patriot' by going to Tim Hortons is a personal pet peeve of mine, so indulge my ranting here for a bit. While advertisements featuring ice skating kids and phrases like 'double double' and 'roll up the rim' seem like such an
integral part of
Canadian identity, the coffee shop was actually
bought by an American company in 1995. So why not take your precious
toonies and wander over to the 100% Canadian Second Cup, where the coffee is ten times more flavourful and there have never been any of those
scary nicotine rumours.