1. Divine Comedy
Divine Comedy has a fantastic selection of purses, silk scarves, and belts. The store is also run by the most stylish, charming boys ever (and, much to my delight, they model the clothes on their website!). Sadly, much of their divine clothing selection is on the small side for both Carlos and I, but we keep returning to visit the lovely staff.
2. Joux Joux, Japan and Italy imported vintage
This store is tiny, always packed, and too cute... how great is that elephant shirt?This hidden gem is tucked away in a reconverted house (with an amazing, treasure-filled porch) about a block away from Divine Comedy. Much of the merchandise is imported from Thailand and Saudi Arabia (and there is an impressive selection to sort through) - they have highly covetable trench coats, purses, and sunglasses.
4. Salon Yong
I discovered this place recently - it's tucked away in a back alley that I don't normally walk up (the best places in Hongdae usually are). Here I found an amazing peach polka dotted coat and this place has the best selection of knick knacks. Although most of the odds and ends aren't for sale (Jessica, I tried to buy that nurse pug for you, but they wouldn't part with it) everything is very fun to look at.