three little words

Even though most of the world's media (especially the magazine publishing industry) is moving towards the Web, I still love to buy magazines - even those printed in Korean. This is why it's so nice to see a magazine that was web, or more specifically, blog inspired. Christiane Bördner’s I Love You Magazine started out as a blog of the same name, which ultimately gave birth to the magazine. This makes me endlessly happy. The New York Times "The Moment" blog interviewed Bördner, and I love the way she discusses why she chose to print her blog in traditional magazine format:

You talk about what the future holds as far as media and communication. What made you want to print a blog in a traditional magazine format? Isn’t that the reverse approach?

Yes, it is! Cry! No, honestly, there is nothing more beautiful for me than photography on paper, in a book, on the wall. My heart beats for magazines, photography, and I love paper — that’s why I choose this medium. I started my career as art director doing CD-ROMs, which was very successful, but I decided not to focus on multimedia and online. I never got the satisfaction I get when I am doing printed stuff. Magazines might change and be pushed into another direction content-wise, and there is no need to buy a newspaper anymore — you can get all the information online. I’m sure in a couple of years we will be online everywhere, but I hope there will be always an interest in beautiful printed stuff. TV didn’t kill the cinema. Instead, it established a new form of art and they didn’t need to show news anymore at the theaters. I Love You should be a visual experience, but it’s also about touching and smelling the paper. It’s very sensual. For me, the magazine format is the perfect medium to express the “I love you” idea

Sigh. So inspiring.