Joe Mimran just might be the best thing to happen to grocery stores since, well sliced bread...okay make that bulk candy. His eponymous Joe Fresh line consistently turns out cheap and cheerful (although ill fitting at times - but we'll forgive you) designs that are astoundingly on-trend, especially for a label sold alongside cereal and toothpaste. His runway show was probably the hottest ticket of the week because, well lets face it, these are desirable pieces that us normal folk can actually afford. So if you love head to toe beige on beige and country clogs (if Joe Fresh AND Chanel say so - I guess I'll have to give in) then get excited for Spring 2010. For a much more competent review of the show and photos of the entire collection peep Toronto Life's style blog. spoiler alert: there are a lot of body suits happening and i'm kind of into it
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